👀 How To Retain Milestone Supporters
Recently we've been hearing a lot of buzz about milestone supporters, aka the push squad. In case you're not familiar with them, these are viewers that rally behind you until you've reached a milestone, such as Affiliate or Partner, and then move on thinking you can handle things from there on out.
Imagine celebrating Partner status only to realize that you've lost a big chunk of your viewers. How do you make sure this doesn't happen?
The truth is that it's all about making sure that you're not turning any of your viewers into milestone supporters in the first place, which is easy to accidentally do.
The best way to approach this is to think of it in terms of goals and narrative. You should break up your goals into two buckets, personal goals and community goals.
1. Personal goals: these are goals that you set for yourself that you don't have to share for the community. Don't use small goals or anything that could be perceived as a vanity metric as an engagement point with your community.
2. Community goals: these are the goals that you can rally your community around and weave into the story that you want to tell. Remember that your story is ultimately what hooks the viewer. Don't be shy about using stretch goals like hitting 100,000 followers.
Once you have your community goals set, it's important to make them part of your narrative, but try not to make any one particular goal the ending of your movie. You don't want your story to finish when you reach a certain milestone, you want to use milestones to build momentum and mark moments of growth for you as a creator. That's the stuff that viewers will stick around for.
Another way to avoid milestone supporters is to make sure that you're diversifying the communities that you're engaging with as you build your audience. One particular viewer type that can turn into a milestone supporter is the streamer-viewer.
While networking with other streamers is something we strongly recommend, when recruiting them to your audience you must keep in mind that they're busy running their own channels and communities and may not be as available as other types of viewers. It's a good place to start, but as your channel evolves so will your viewership.
Still stuck on building up your initial followers? Check out my article on Growing Your Audience From Zero!