It's wild to think that just a few years ago I was helping Facebook build their streaming platform. It's actually where I first met StoneMountain64, which led to us bonding over our passion for helping creators and eventually launching Pipeline. I'm so proud of everything the Pipeline team has built since then and I'm really excited to now be teaming up with Facebook Gaming to help content creators build towards a career on the platform.
So what does this partnership look like exactly? At Pipeline, our mission is to help content creators like you be successful in your journey, and this partnership with Facebook Gaming enables us to provide you with even more opportunities. For starters, we will be able to further support selected Facebook Gaming partners, gain access to new Facebook Gaming programs, and help Facebook Gaming become a better platform for new creators. Additionally, we'll work closely with Facebook Gaming to advocate for select creators to be considered for the Facebook Gaming Partner Program in North America. This is, of course, subject to performance criteria outlined by Facebook Gaming.
This partnership also allows us to further scale our support to more creators, for example those in the Black Gaming Creator Program (shoutout to a few Pipeline members that are already a part of the program such as MaxRhyms, TelleVision, Atura, and many more!)
This doesn't mean that we will only be working with Facebook and we will not be encouraging creators to only create content for Facebook Gaming. We're committed to continuing to provide education that's applicable across multiple platforms. Platform selection is, and should be, a personal choice.
If you're not familiar with Facebook Gaming as a content platform, they've seen impressive growth over the last few years despite being relatively new to live-streaming in comparison to others such as YouTube and Twitch. They've also pioneered a number of creator-first initiatives that we hope inspire other platforms to follow suit.
“To help more creators make a living on our platforms, we're going to keep paid online events, fan subscriptions, badges, and our upcoming independent news products free for creators until 2023. And when we do introduce a revenue share, it will be less than the 30% that Apple and others take.” said Mark Zuckerberg.
I remember back when I first talked with Stone about bringing some of his content to Facebook in 2016. At the time, he was solely making content on YouTube with a few streams on Twitch. He's now built an amazing community on the platform of over 3M followers and recently peaked at over 65,000 CCV 🤯.
We've already seen some of the world's biggest creators begin to put some of their live and VOD content on Facebook such as MrBeast, PewDiePie and Phil De Franco. As a content creator, it's incredibly important that you diversify your content strategy across platforms and we expect more creators to start leveraging Facebook and Instagram to grow their communities.
As always, our number one priority is your success as a content creator. We are excited to continue to provide more opportunities like this for you as we head into 2022 and beyond 🚀. If you want to learn more about what we are doing or have any questions about the partnership, please reach out to FBgaming@pipeline.gg and our team will be in touch!