📈 How To Manage Social Media AND Your Time
Running your socials can begin to take up all of your time very quickly, especially if you're a newer streamer and are at that stage where you're trying to tackle everything at once. Here are 3 tips to help you fast-track your way to an efficient and effective routine!
1. Use tools to help you manage your workflow
There are a ton of social media tools to help you manage everything from planning to publishing. They're also great for having a bird's eye view across all your social accounts so you can check your engagement and analytics without having to jump from platform to platform.
One of the leading free tools is Hootsuite. While a bit limited, their free plan offers 2 social accounts and 5 scheduled messages. It's a great option if you want to test the waters and see if you find these tools helpful (spoiler alert: you will).
Here at Pipeline we use Sprout Social, another great tool once you're in the market for a paid account. We especially love their publishing insights - they have a feature that suggests the most optimal times to post on each platform based on when your audience is most likely to be online.
Whether you use a third party tool or platform scheduling features, we strongly recommend scheduling your posts ahead of time as this will ensure that you are actually posting when you should be.
2. Set aside time to plan and engage with other accounts
Much like the process I recommended for planning and editing your VODs in The Key To Better Videos, my suggestion is to spend 1 hour each week planning out your social media calendar. Getting organized at the start of the week will make executing much easier and much more efficient, especially when you have the 5:3:2 (mentioned here below) to guide your efforts!
Beyond planning your posts, it's also crucial to make sure that you're engaging with other accounts as this is what will help you make meaningful connections but also get you more eyeballs on your content. The easiest way to approach this is to dedicate at least 30 minutes a day to engage on socials.
3. Use the 5:3:2 rule to guide what you post
Many people think that everything they post on social should be original content. However, professionals use the 5:3:2 rule. This makes content planning so much easier. Give it a shot as you plan next week's posts.
For every ten posts:
- Five should be content from other sources (content that your audience would find interesting). This is known as curation. For example, the industry news we share in every newsletter.
- Three pieces of original content that is created by you. For example, a stream highlight VOD or a meme.
- Two should be personal, fun content that adds a human touch to help your audience relate to you. This could be anything from a behind-the-scenes VOD to a simple tweet about your day.
While all of this planning and strategy would seem to take a bit more time and thought than usual, you'll be surprised to find just how much time and effort it saves you at the end of the day.
Remember: work smart, not hard. (Ok, maybe work hard as well but let's be smart about it.) If you're interested in more tools streamers use to help manage their craft, become a member to get access to The Playbook, our Masterclasses, our member's only Discord area, Live Mentorship with our founder, and so much more! Check it out here.