It’s super easy to get caught up streaming - only focusing on going live and going more often, or down in the trenches constantly making content. This week I want you to take a step back to reflect on where you are at and where you are going. The new year is just around the corner, and this could be an opportunity to plan moves you want to make next year and outline how you are going to prepare for it. If you’re brand new to streaming, you may not have a whole lot to reflect upon. But once you get in the groove and get going, you can get caught up very quickly in the production process. So this week I want to challenge you to do something I do regularly: take some time out of streaming to review your content and analytics. Sometimes what is working are things you would not expect.Try spending 3 hours over the course of the week working, even if it’s just 30 minutes a day, on the following:
- Go back to your last 2 months of analytics and take notes. Use your platforms’ tools to see where you had higher click-through, viewers, views, engagement, shares, and followers.
- Dig into the reasons for bumps in engagement. There won’t be one single answer to this, but look for a pattern or what stands out from comments. Patterns may be found in time of day the video was posted, description tag, length of the content piece, title, thumbnail, topic, trending event, or the content itself.
- Branch out and replicate. This is the time to test your theories and start replicating the patterns that bring you the most engagement. While you won’t be able to take immediate action on everything you noted, you can still build your game plan for going forward, i.e. how you will start making changes.
While this time commitment for behind-the-scenes work isn't something you can do every day, taking this week in particular is a great opportunity to prepare and crush the coming November, before the holiday season. November is typically a big month for viewership, as well as a big month for gaming in general, as it is a common time for new releases and updates. When a piece of content works with viewers, especially on algorithm-based platforms, replicating that content will ensure it appears again in the feeds of those same viewers. Making the content consistent not just for the sake of the viewer, but also for the algorithm, can go a long way in building a steady, returning viewer base!