Stream Length Does Not Equal Growth
Something I hear a lot from new AND more experienced streamers is: "I'm streaming 8 hours a day and not seeing any growth!"
While streaming consistently is fantastic and crucial for growth, it doesn't mean that you should spend all your available time streaming. It can seem logical to equate time spent streaming to success, but the reality is that what you're doing to market yourself off-stream is just as important.
"Streaming is 10% live content and 90% everything else." - StoneMountain64
If you're a regular reader, you know I'm going to talk about socials and offline content, but read on, because this is a good time to take a step back and look at how you're dividing up your time between the different activities.
If you are a new reader, welcome! But also, if you're not doing so already, you really need to make sure you're dedicating time to the following activities in order to drive growth for yourself:
1. Working on offline content like VODs. Give your YouTube channel some love, and if you're not already, make sure to test out short-form content on YouTube Shorts, Instagram Reels, and TikTok. Many of our members have been finding great success on these platforms lately.
2. Posting on your socials and interacting with other accounts. You can curate content to share with your followers, talk about gaming/streaming, give people a peek into your day-to-day life, etc. And try to dedicate at least 10 minutes a day to simply engaging with other accounts. Show up for your community and make new connections; socials are a great place to build relationships that could turn into viewers. Use the 5:3:2 rule to streamline your social media posts.
3. Testing new platforms and games. Always be experimenting, from small tweaks to strategic pivots. Keep an eye out for a niche you could dominate, whether it be a new game release that you want to bet big on or a unique new content style (commanding officer, anyone?) Be strategic about how you choose a game to grow with.
So how much time should you spend on each activity? As a general rule of thumb, I always recommend spending at least 50% of your available time on the activities listed above. So if you've only got 8 hours that you can dedicate to streaming per week, try and spend at least 4 of those interacting on your socials, creating offline content, and experimenting.
As an example, when StoneMountain64 first started, he used to only stream for 2 hours at a time. He only increased his stream length when he was able to start building a team to take some of the other work off his hands.
Everyone has their preferred allocations and schedules, so find what works best for you. As long as you're being strategic about how you break down your available time, you're on the right path.