🎥 New Tips and Tricks: YouTube
If you've been following us for awhile, then you know how serious we are about VODs (video on demand). Creating on-demand content as a streamer is the best way to grow your channel and keep your core audience up to date.
VODs are also great for building a library of references like inside jokes and best moments that you can point people to. Most people choose YouTube as their VOD platform of choice. Here are 3 tips to help you level up your VODs.
Tip #1: Use YouTube Shorts
The popularity of YouTube Shorts is skyrocketing right now. We've been hearing about a lot of success from members who've been testing out the feature. Why? Because it's much easier to have your Short discovered than a long-form video and you can subscribe to creators directly on the same screen.
Here are some ideas for #Shorts:
1. A great in-game moment or reaction (highlights)
2. A teaser of a longer YouTube video that you want to drive traffic to
3. A quick how-to video (for example: best landing spots in WZ)
Tip #2: Use tools to optimize your YouTube videos for SEO
For those long-form YouTube videos, you want to maximize your chances of discovery. To do this, you need to make sure your videos can be easily found when searched for and easy for the YouTube algorithm to recommend as a related video.
Luckily, there are a few tools that can help you out with this. Here are two we recommend:
VidIQ: a tool designed to help YouTube creators find topics and keywords for their videos as well as assist with the creation of SEO-friendly titles, descriptions and tags.
TubeBuddy: another great tool that helps with SEO as well as channel management and publishing.
Tip #3: Create different YouTube channels for testing
It can be scary to test out new video content, especially when one bad video could throw off your channel performance. To avoid this, create a second channel if you're going to be publishing content showcasing a different genre or a drastically different style.
If you generally post looter-shooter videos on your main channel but want to start experimenting with Minecraft content, we definitely recommend creating a second one. Before you start your second channel, make sure you know what niche you're going to be focusing on.
I hope these tips have been helpful. If you get a chance to try any of the above, I'd love to hear how it's going. Find me on our free Discord!